Dan Martell [Flowtown] on Lean Startup and Customer Development

This interview is one of many collected during the Lean Startup Conference in Grand Rapids, MI.

Dan is the co-founder of www.flowtown.com, a venture backed startup building social marketing applications for businesses. An award-winning Canadian entrepreneur, at 25, Dan formed his first start-up, Spheric Technologies Inc., and watched it grow by an average of 152% per year before he sold the company 4 years later in mid-2008.  As an informal angel investor, he is active in advising entrepreneurs using lean startup methodology and metrics based marketing to gain market adoption.

Books on Lean Startups and Customer Development:
The Four Steps to the Epiphany by Steve Blank
The Entrepreneur’s Guide to Customer Development: A cheat sheet to The Four Steps to the Epiphany
Start Small, Stay Small: A Developer’s Guide to Launching a Startup by Rob Walling
The Lean Startup by Eric Ries (Forthcoming)

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About Andy

Andy is a digital storyteller living in Grand Rapids, Michigan and is passionate about documenting the entrepreneurial journey.

2 Responses to “Dan Martell [Flowtown] on Lean Startup and Customer Development”

  1. Josh McHugh May 20, 2011 at 4:42 pm #

    Great stuff, Dan. Keen insights. Keep it up!

  2. Jon Lim May 20, 2011 at 4:45 pm #

    Short and sweet, very cool story. Customer development is definitely something we all need a bit of help on.

    Thanks for sharing!

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